A little bit camp and a whole lot of content, these unapologetically sex- and body-positive campaigns I illustrated and directed for two Baltimore sexual health clinics confronted the shame too often baked into mainstream health messaging.
We called out the pearl-clutchers and “health class Karens” behind decades of scare tactics — exposing the “chart-eganda” that teaches young people to surveil themselves and shame each other.
A collaborator and I aligned on the overarching concept, themes, and topics. In the ads pictured here, I led the design, illustration, and content writing — pairing cheeky visuals with aggressively affirmative language. She partnered with young Baltimore creators to extend that same unapologetic voice into stories and reels across their accounts.
