A sprawling resort. Multiple buildings. Multi-level venues. For attendees at Rise, Reimagine, Reinvent, finding their way could have been overwhelming. Instead, they were met with a 3D isometric map—a vibrant, intuitive guide that transformed the conference space into an easy-to-explore landscape.
Designed to be both functional and visually engaging, the map wasn’t just a tool—it was an entry point into a fully realized event identity.
Today’s adolescent experience unfolds with breathtaking speed.
Embrace it. Time, tech, and trends wait for no one.
Stay curious. There is power in trying new things, in asking bold questions.
Keep listening. Take it all in. What young people need is ever-changing.
Do something—anything. It won’t be perfect, but it will be something.
At #HealthyTeen24, we’ll extend a hand to the willing and wavering—to the dreamers and doers cheering on change and to those imploring, “steady as we go.” We’ll forge connections with new colleagues under the desert stars. We’ll reflect on what sets today’s young people apart. And we’ll strain, stretch, and shift our understanding of innovation until it colors our everyday work.
Low-budget, low-tech, no matter. Sometimes, it’s the tiny acts that make the greatest change.
Our work is a journey, not a destination. Today’s trends may be tomorrow’s tropes, but with the right mindsets, we’ll be ready for what(ever) the future may hold.
Like a phoenix, we’ll rise, reimagine, and reinvent.
Be part of the magic at #HealthyTeen24.
As part of the creative team for Rise, Reimagine, Reinvent, I helped shape the event’s identity from the ground up—co-writing the title and description (above) to fit the theme of innovation.
As visual lead, I helped develop an identity that embraced the Phoenix desert landscape—not just in name, but in feel. The design flirts with the allure of the night sky, warm sunset hues, and the beauty of desert flora and fauna. Custom illustrations of a desert hare, prickly pears, and the mythical phoenix reinforced the theme of reinvention and transformation.
I designed directional signage that incorporated these same elements—extending the brand identity into the physical space. More than just guiding people from one session to the next, the wayfinding system made navigation intuitive while reinforcing the conference’s visual storytelling.
The cohesive experience extended across multiple touchpoints, including the conference app, website, printed assets, and giveaways. Whether attendees were exploring the resort, checking their schedules, or engaging with the event’s materials, they were immersed in a world designed to reflect the spirit of reinvention.
